Spreadable Media

Creating Value and Meaning in a Networked Culture

This title was previously available on NetGalley and is now archived.


In short, Spreadable Media argues that if it doesn't spread, it's dead.

Following up on the hugely influential Convergence Culture, this book challenges some of the prevailing metaphors and...

Advance Praise

"A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content."
--Kirkus Reviews